[中译英]内外交困 奥迪股份在华都做了什么?( 六 )

在刚刚结束的奥迪股份公司年会上 , 虽然CEO伯蓝·绍特在介绍今年五大工作要点时 , 仍将“强化中国市场”摆在第一位 , 但从全球高档车市场的头部竞争态势看 , 在追赶奔驰、宝马的路上 , 奥迪股份已经明显“力不从心” 。 反倒是奔驰、宝马两大强硬对手频频携手 , 动作惊人 。

At the just-concluded annual conference of Audi AG, CEO Bram Schot still put "strengthening the Chinese market" in the first place when stressing five key points for this year. However, from the competitive state of the global luxury car market, chasing Mercedes-Benz and BMW is far exceeded Audi AG’s ability. Instead, Audi’s two tough opponents frequently joint hands and make amazing moves.

Audi AG CEO Bram Schot  


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