[中译英]内外交困奥迪股份在华都做了什么?( 二 ) 内外交困奥迪

奥迪在中国市场之所以被奔驰、宝马迎头赶上，问题还是出在奥迪股份自身，甚至可以说是“自毁长城” 。

The reason why Audi is caught up with Mercedes-Benz and BMW in Chinese market lies in Audi AG itself. Or it even might be said Audi AG destroyed its own business.

在总体下行的大市之下，高档车市场的竞争力度、复杂程度远非以往。奥迪在华发展亟需奥迪股份从战略到战术，从品牌到资源，从气势到阵仗……所给予的强有力支持，进而在下一个30年继续领先。

Under the overall market downturn, the competitiveness and complexity of the luxury car market is far from the past. From strategy to tactics, from branding to resources, from momentum to spectacle, Audi’s development in China urgently needs backup from Audi AG, so as to continually play the leading role in next 30 years.　　