商业地产|中国超日本成为亚太区最活跃商业地产市场、悦诗风吟将退出北美市场、欧莱雅蝉联全球最有价值的美妆品牌( 五 )

11|Ralph’coffee近日亮相三里屯太古里
作为集多个潮流品牌全线产品于一身的三里屯太古里,近日引进中国内地首家Ralph’coffee并正式亮相。作为拉夫劳伦生活方式的延伸,Ralph’coffee的装修风格以白绿配色为主,充满复古味道,为消费者提供精品咖啡和季节性特色饮品,以及T恤、帽子、手袋、马克杯等各种周边产品,消费者还能解锁与Polo小熊合影等一系列沉浸式体验,感受年轻潮流文化。

11|Ralph'coffee recently opened in TaiKoo Li Sanlitun
As a collection of all kinds of products of various fashion brands, TaiKoo Li Sanlitun has recently introduced the first Ralph'coffee in the mainland of China. As an extension of Ralph Lauren's lifestyle, Ralph'coffee's decoration style is mainly white and green, full of retro flavor.
It provides consumers with boutique coffee and seasonal drinks, as well as T-shirts, hats, handbags, mugs and other peripheral products. Consumers can also unlock a series of immersive experiences such as to take a photo with Polo bear, and feel the young trend culture.

12|Anya Hindmarch在中国香港中环开设“我是塑料袋”快闪店
继2020“我是塑料袋”活动的成功举办之后,Anya Hindmarch继续在中国香港中环推出“我是塑料袋快闪店”的活动。
该快闪店推出的新品包括带有“我是一个塑料袋”主题的手提包,以及一系列SLG精品,包括手机包和名片盒。该店还提供两种尺寸的普通手提袋的个性化服务,顾客可以在手提包上用最多三个字母的首字母进行会标。

12|Anya Hindmarch opens ‘I Am A Plastic Bag’ pop-up store at Landmark, Hong Kong
Following the success of the ‘I Am A Plastic Bag’ launch in 2020, Anya Hindmarch continues the campaign with the launch of an ‘I Am A Plastic Bag pop-up store in Landmark, Hong Kong.
The pop-up store presents an edit of the collection including totes featuring the ‘I Am A Plastic Bag’ motif along with a selection of SLG’s including phone pouches and card cases. The concept store also offers the personalisation service on plain totes in two sizes allowing customers to monogram with up to three initials.
13|花王开拓中国电商新销路:网红带货
花王将与日本跨境电商服务商Trend Express合作,与中国的网红签约带货。网红在社交网站等平台宣传高级化妆品,通过跨境电商销售。其与带货能力强的个人网红合作,意在打造针对中国市场的新销路。
13|Kao Corporations opens up a new market for e-commerce in China selling by online influencers
Kao Corporations will cooperate with Trend Express, a Japanese cross-border e-commerce service provider, to sign a contract with China's online influencers. Online influencers publicizes advanced cosmetics on social networking sites and other platforms, and sells them through cross-border e-commerce. Its cooperation with the online influencers is intended to create a new marketing channel for the Chinese market.
14|松下携手罗森在中国开设节能示范店
4月28日,松下携手罗森在上海开设了减少用电量的示范店铺。引进防止冷气泄漏的带风幕(Air Curtain)的冷藏柜,同时根据季节和天气调节照明等,用电量和二氧化碳排放量比通常店铺减少2成。
14|Panasonic and LAWSON set up energy saving demonstration store in China
On 28 April, Panasonic and LAWSON opened a demonstration store in Shanghai to reduce electricity consumption. The refrigerator with Air Curtain is introduced to prevent the leakage of cold air, and the lighting is adjusted according to the season and weather. The electricity consumption and carbon dioxide emission are reduced by 20% compared with the ordinary shops.
15|ZUCCa携手东京迪士尼推出系列产品
日本时尚品牌ZUCCa与东京迪斯尼乐园和东京迪斯尼海洋乐园合作推出了系列产品。
该系列共生产了10种产品,其中包括黑白 T恤、背心、单肩背包、挎包等不同种类的单品,米老鼠和米妮作为主要设计元素呈现在系列单品上。


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