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and|艾媒咨询|2020上半年中国K12在线教育行业研究报告

江苏龙网_原题是：艾媒咨询|2020上半年中国K12在线教育行业研究报告
升学压力大和教育重视程度提升的推动下 ， K12在线教育需求激增 。 2020上半年中国K12在线教育用户规模将达3765.6万人 ， 同比增长达23.2% 。 K12在线教育优势愈加凸显 ， 少儿编程类等素质类教育兴起;行业下沉式发展趋势明显 ， 三四线城市成新角逐场 。 疫情下 ， 线下教培活动受限 ， 资本抢占K12在线教育赛道 ， 少儿编程获得资本青睐 。 iiMedia Research(艾媒咨询)数据显示 ， 60.8%的受访者需要各类学科辅导类教学 ， 兴趣类以及编程类教育需求仍在逐步提升 。 教师资源是用户选择平台的首要影响因素 。 而行业内优胜劣汰 ， 中小机构持续亏损 ， 老牌教育机构蓄力K12在线教育 ， K12业务成为新东方营收增长的主引擎 。 iiMedia Research(艾媒咨询)分析师预测K2在线教育的未来竞争将是围绕产品与用户的竞争 ， 以标准化、体系化产品着力于用户痛点 ， 以个性化服务、创新性教学模式实现差异化内容供给能够释放品牌口碑价值 。 (《艾媒咨询|2020上半年中国K12在线教育行业研究报告》完整高清PDF版共53页 ， 可点击文章底部报告下载按钮进行报告下载)
Driven by the pressure of further education and the increasing importance of education, the demand for K12 online education has surged. In the first half of 2020, the scale of China's K12 online education users will reach 37.656 million, a year-on-year increase of 23.2%. The advantages of K12 online education have become more prominent, and quality education such as children's programming has emerged; the industry's sinking development trend is obvious, and third and fourth tier cities have become new protagonist. Under the epidemic, offline education and training activities were limited, capital seized the K12 online education track, and children's programming gained capital favor. As the data of iiMedia Research showed, 60.8% of the interviewees required various types of subject tutoring, while interest and programming education are still in increasing demand. Teacher resources are the primary influencing factors for users to choose a platform. The survival of the fittest in the industry, small and medium sized institutions continue to lose money, old education institutions accumulate K12 online education, K12 business has become the main engine of revenue growth of New Oriental. Analysts at iiMedia Research predict that the future competition of K2 online education will focus on the competition between products and users, focus on user pain points with standardized and systematic products, and achieve differentiated content supply with personalized services and innovative teaching models. It can release the brand reputation value. (“First half of 2020 China K12 online education industry Research Report" full version has 53 pages,please click the download button at the bottom of the article to download the report )
核心观点
2020年中国K12在线教育用户将达3765.6万人
iiMedia Research(艾媒咨询)数据显示 ， 预计2020年中国在线教育用户规模将达到3.51亿人 ， K12在线教育用户将超3700万人 。 2020年疫情期间 ， 各大中小学均通过在线课堂进行复课 ， 快速推动K12在线教育产品的普及 。 在应对用户激增以及需求升级的情况下 ， 各大K12在线教育平台仍需要持续创新 ， 保障服务质量 ， 抓紧市场契机巩固自身良好发展态势 。


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