江苏龙网

  1. 首页 > 生活 > >

上大巴黎时装艺术学院2020消费潮流( 三 )


在社交媒体时代 ，消费者期望和他们购买的品牌建立起联系 ， 所以只有好的产品是不够的 ， 消费者希望感觉到产品背后的品牌和他们有一样的价值观 。 2019年 ， 这个问题最好的例子是在快餐行业 。 美国快餐巨头Chick-Fil-A是一个爆红的炸鸡快餐品牌 ， 今年却出了问题 ， 不是说他家的鸡肉口味或者质量不好 ， 或者客服或宣传出了错 。 唯一的问题出在这家公司给反同性恋组织捐款 。 很多喜欢这个品牌的人纷纷不再买他们家的食物了 。
In an era where social media prevails, consumers are looking to regain a sense of personal connection with the brands they shop from. It’s not enough any longer to simply have a great product, consumers also want to feel that the brand behind the product holds the same values as they do personally. We’ve seen a perfect example of this already in 2019 in the fast food industry. Leading American chicken giant Chick-Fil-A food is extremely popular and broadly accepted as one of the best fast food chicken restaurants. But their problem this year wasn’t to do with the taste or quality of their chicken, neither was it anything to do with customer service or print point. No, it was all down to the company’s charitable donations to anti gay groups. Many advocates for the food simply refuse to buy from them any longer on principle alone.
同时这还包括消费者对理解和关注他们的心理健康的要求 。 逐渐地 ， 公开自己受到心理问题的困扰不再是耻辱性的事 ，消费者想知道自己购买的品牌对心理健康的理解 ， 以及能尊重他们的员工 。
This also includes the push on understanding and taking care of our mental health. Slowly, the stigma of suffering openly about mental health disorders is starting to be broken down and consumers want to know the companies they buy from, are understanding towards mental health and treating their employees respectfully.
为了做到成功 ， 品牌企业需要认识到和他们产品和服务一样重要的还有品牌的价值观 ， 环保观念 ， 技术的使用 ， 个人体验等等 。 2020年 ， 品牌不仅要向内看 ， 也要关注外界的东西 ， 因为他们面对的是越来越成熟的消费者 。
In order to succeed, brands need to recognize that their product or service is just as important to their consumer as the values the brand holds, as their environmental impact, as their use of tech or personal experience and so much more. For 2020, brands need to look internally as well as externally as their customers are delving deep.
上海大学巴黎国际时装艺术学院（Shanghai University - MOD'ART International） ， 成立于2003年 ， 被外界誉为”上海时装界的黄埔军校“ ， 是国内第一个在上海创办的中法合作时装设计学院 ， 国内率先引进法国奢侈品营销与管理专业和时尚传播专业 。 受到中国服装协会、中国服装设计师协会、中国国际贸易促进会纺织行业分会等专业社会团体的支持 。


推荐阅读


上一篇：艺非凡efifan上一次你感到快乐，是在什么时候？

下一篇：南京农业大学中华农业文明博物馆：记录中国古代农业哲学的大学博物馆